iZ, the first animatronic toy DJ, will make its debut at a special performance at Toys R Us Times Square on September 29. Scheduled to appear are pop music stars Lifehouse, Rihanna, and DJ-AM.

iZ is the first interactive music character with a unique versatility that allows him to create his own music and play the listeners favorite songs. iZ owners can use the included cable to plug in a cd player, iPod or any music source to listen to iZ play music his way.

iZ is a fusion of music and toy with a personality of his own. Twist and turn iZ's ears to create new combinations of rhythm and lead tracks.

Press his belly to change-up the beat. iZ's eyes bounce to the rhythm and lead and his horn glows in rainbow colors to the beat.

Create your own personal mix by picking a beat, rhythm and lead. iZ's belly controls seven beat tracks and his ears control seven rhythms and lead tracks. Control the tempo; speed up or slow down. Flick the flicker on his head to add a scratch to your tunes. iZ's eyes move independently to the rhythm and lead tracks.

Available in three different colors, the poseable music toy stands on any single leg.