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Kim Possible Toys, Games, Products, Merchandise

Hit Store Shelves in July

Kim Possible Products

Disney's Kim Possible will go from television to store shelves in July 2003 with a retail launch at Wal-Mart that's fit for a superhero. From back-to-school through December 2003, the new, innovative Kim Possible merchandise will be exclusive to Wal-Mart stores in North America.

"Disney's Kim Possible" follows the comedic action-adventures of a typical high school girl who, in her spare time, happens to save the world from evil villains. Along with her best friend Ron Stoppable; his pet, a Naked Mole-rat named Rufus; and their webmaster buddy Wade, who feeds them vital information via a special Kimmunicator device, this girl-next-door-turned-superhero foils archenemies around the globe. Then, it's back to her family and homework.

In May 2003, Kim Possible was the No. 1 basic cable program on Friday from 6:30 p.m. to 7 p.m. with kids ages 6 to 11 (tied with Nickelodeon) and tweens ages 9 to 14. The show airs 12 times per week on Disney Channel and Saturday Mornings on ABC Kids.

From back-to-school through December 2003, the new, innovative Kim Possible merchandise will be exclusive to Wal-Mart stores in North America. Kim Possible merchandise includes:

"The success of Kim Possible is driven by action-packed storylines which translate well into merchandise in many categories," said Andy Mooney, chairman, Disney Consumer Products Worldwide. "Our ongoing efforts to create merchandise inspired by Disney Channel programming continues to be a successful venture, and we are extremely pleased to have such broad launch support at Wal-Mart stores in North America."

Said Rich Ross, president of entertainment, Disney Channel: "Today's kids want a deeper experience with their favorite television characters, like Kim Possible. This line of products extends our viewers' experience with Kim, Rufus, Ron and other show characters, allowing them to touch, see and live the Kim Possible experience."

In addition to great products, Disney and Wal-Mart will maximize sales through advertising, promotions and in-store excitement. Highlights include:

The new Kim Possible line was unveiled during a pep rally inspired by the show today at L!censing 2003 International at the Jacob K. Javits Convention Center in New York City.