The Kidz Bop CD series has surged in popularity every holiday season: covers of popular music sung by kids. It make sense that a video game would emerge from this series - this one for the WII - generally considered the most family friendly and interactive game system. Wildly popular tv-advertised music CDs featuring children singing the popular songs of the time, having a dance-based video game adds another dimension to the franchise. Name recognition alone puts the Kids Bop music ahead of the pack. That is the power of a brand name. In our collective consciousness are the many Kidz Bop music advertisements that we have seen on television - with all the memories of kids having fun singing. Thus one knows that the purchase will be wise from the perspective of interaction. |