Hot Wheels Laptop Computer
Hotwheels Laptop by Oregon Scientific
Learning products steer a path to success for Oregon Scientific, Inc. as the company today announced that the premiere product in its licensing agreement with Mattel Toys, Inc. for the Hot Wheels brand is the Oregon Scientific Hot Wheels Laptop. Steve Jackson, Vice President of Sales at Oregon Scientific, said, "We are extremely excited to rollout the new Hot Wheels laptop. It is the first of several learning technology products that we plan to release throughout 2002 and beyond." Paced by the powerful new Hot Wheels Laptop, all of the products in the Oregon Scientific Hot Wheels line will be consistent with the recognizable, dynamic, colorful, blazing Hot Wheels brand logo, blue and orange colors that immediately imply the respect and high quality standards established by Mattel. In 2000, Oregon Scientific acquired the Barbie license from Mattel and introduced the first family of digital learning products based on the Barbie franchise. Oregon Scientific launched three Barbie products beginning with the Barbie B-Book, a laptop computer for girls. "The Barbie line has been a tremendous success," Jackson said. "It is so strong that Oregon Scientific now has 10 products in our Barbie line. Seven of which are new for 2002. We’re thrilled to have the complement of both the Hot Wheels and Barbie licenses." The Hot Wheels Laptop is designed for ages five and up and is fueled through an electrical outlet or, for traveling and remote locations, four-AA batteries.