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Geomag Magnetic Construction Toy

Full magnetic rods and chromed steel spheres that allows children to create an infinite number of shapes

Geomag Magnetic Construction Toy

Jonic Distribution North America today announced that it has been granted exclusive rights by Geomag SA to distribute the Geomag toy building system throughout North America.

Aimed at children ages 3 and up, Geomag is a magnetic construction toy composed of full magnetic rods and chromed steel spheres that offers unsurpassed quality, durability, magnetic strength and versatility. Invented and developed by Claudio Vencentelli in 1995, Geomag is unlike other rigid construction toys in that its magnetic sphere construction allows figures to be flattened and stretched. An award-winning product line, Geomag is currently ranked second in the European construction toy category.

The agreement builds upon the momentum and positive response generated for the line in North America over the past several years and leverages Jonic Distribution North America Inc.'s extensive distribution expertise and superior service.

"It's a great privilege to represent Geomag, the original magnetic construction toy, on an exclusive basis to toy and specialty retailers across North America," said Andrew McCarthy, director of market development. "Our focus over the next 12 months will be to significantly expand the availability of the Geomag line throughout the U.S., Canada and Mexico, and have our 45-person sales force assist retailers with sell-through activities."

Produced in a new, state-of-the-art factory in Switzerland, Geomag conforms to the strict European Community's standards for toy product safety. The product line consists of Geo (primary colors), Geometal (metallic colors) and Geoglow (glow in the dark) and is available immediately.

Jonic is a distributor of toys and ancillary items for the North American market. The company is the exclusive North American sales, marketing and distribution group for Geomag. Geomag is a line of construction toys that features full magnetic rods and chromed steel spheres that allows children ages 3+ to create an infinite number of shapes. It's a captivating toy that provides creative learning, hours of play value and appeal - even for adults.