MGA Entertainment, Inc. announced today that, according to NPD Funworld, a division of The NPD Group, Inc., MGA's market share for the Fashion Doll category grew by 183% in August 2003 (31.7% market share) as compared to August 2002 (17.3% market share). MGA was also the fastest growing traditional toy manufacturer based on August 2003 vs. August 2002 dollar volume. More Importantly, MGA's market share in the Fashion Doll category jumped by 5.6% in August 2003 from July 2003, mostly at the expense of MGA's chief competitor in fashion dolls, Mattel.

MGA also grabbed 7 out of the 10 best selling products in the Fashion Doll category for August 2003 including the top 4 spots:

1. Bratz Fashion Dolls Assortment
2. Bratz Wintertime Wonderland Assortment (1st month of release)
3. Bratz Formal Funk Assortments (1st month of release)
4. Bratz Boyz Assortment

The Bratz Slumber Party assortment notched the #6 position, followed by Bratz Strut-It assortment at #7. The Bratz Holiday Sweet Heart, which was introduced in December 2002, was the 9th best selling fashion doll for the month. MGA also had 5 of the 10 best selling Fashion Doll Accessories for the month, including Bratz FM Cruiser (#1), Bratz Carrying Case (#2), the newly launched Bratz FM Limo (#4), Bratz Funky Furniture Assortment (#6), and Bratz Stylin' Hair Studio (#7).

In the Mini-Doll category, Lil' Bratz Pax became the 2nd best selling mini doll.

Overall, Bratz took 8 out of the Top 100 Overall Best Selling Toys in August 2003, ranked on dollar volume.

"I am very proud of our company's accomplishments," said Isaac Larian, CEO of privately held MGA Entertainment. "We see no signs of an economic downturn here at MGA, and our total business has grown into the triple digits from 2002. The best is yet to come, with the launch of new product lines over the coming months we are aiming to have a 50% market share in the fashion doll category by the end of 2003, and more in 2004."

MGA Entertainment, a Consumer Entertainment Products company, manufactures innovative lines of proprietary and licensed products, ranging from special feature and mini dolls to hi-tech radio controlled vehicles. Bratz, The Girls with a Passion for Fashion were introduced in June 2001, and has since become one the world's premiere toy lines and girls lifestyle brands. The brand is also noted for having won the Toy Industry Association (TIA) People's Choice Toy of the Year Award for 2001 and 2002. With over 130 licensees worldwide, Bratz brings together innovative companies with cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories, and video games. A Bratz DTV feature will be released in 2004, with plans for a feature theatrical release in late 2005.