Located at 609 Fifth Avenue, American Girl Place New York is the ultimate girl-centric experience, providing a space where girls can create lasting memories and delight in products and activities created just for them. In addition to shopping for their favorite American Girl books, dolls, and accessories, girls and their guests can enjoy a wide range of unforgettable experiences, from dining in the American Girl Cafe to singing along with a live musical in the American Girl Theater.

"We're thrilled about extending the American Girl Place experience to New York's renowned Fifth Avenue," says Ellen L. Brothers, president of Pleasant Company's American Girl brands. "It's an extraordinary location for an extraordinarily special experience for girls and their families. A day at American Girl Place New York will be a girl's treasured memory for years to come."

When they walk in the 49th Street doors, girls will discover the contemporary American Girl Today dolls and accessories -- including Coconut the puppy and her large-scale doghouse, and a selection of girl- sized Dress Like Your Doll clothing. And for dolls that need a new 'do, young owners can drop them off at the '50s-style Doll Hair Salon. Other main floor attractions include the award-winning Girls of Many Lands doll and book line and a cozy bookstore where girls can browse for their favorite American Girl books.

The second floor features The American Girls Collection, the company's flagship line of books, dolls, and accessories centered around nine-year-old fictional heroines who lived during important times in America's past. In addition to seeing the entire Collection on display, girls can peek into the past through historical exhibits that bring the long-ago worlds of the American Girls to life with authentically re-created corners of their homes.

Also located on the second floor, the American Girl Theater brings beloved historical characters to life in a different way. The intimate 130-seat theater will open with The American Girls Revue, an original live musical -- created by Broadway playwright Gretchen Cryer and composer Nancy Ford -- that embodies the values and lessons that lie at the heart of the American Girls stories. The one-hour performance, starring a cast of eight girls and four adults, invites girls to use their imaginations to step into the past and to follow their hearts as they envision their own futures.

On the top floor, girls and their guests can enjoy brunch, lunch, afternoon tea, or dinner in the 140-seat American Girl Cafe, as well as celebrate a birthday in the Cafe's private dining area. Starched white linens, sparkling silverware, and a whimsical, contemporary decor are the setting for a fancy dining experience that's fun for girls and grown-ups. With their favorite doll seated next to them in a special doll-sized Treat Seat, girls can enjoy a variety of delicious menu items, such as warm cinnamon rolls or savory tea sandwiches. Conversation starters at each table prompt guests to tell stories or share special memories. Before or after dining in the Cafe, girls can visit the Bitty Baby nursery, featuring the adorable Bitty Baby dolls and accessories, plus a line of Dress Like Your Doll clothes. Also upstairs is an Angelina Ballerina boutique, complete with the classic line of Angelina picture books and plush toys, and the new Hopscotch Hill School line of integrated early reader books, high-quality dolls, and classroom-themed play sets.

For the convenience of American Girl Place visitors, the mezzanine level (separating the first and second floors) includes coat check and gift-wrap services, plus Doll Hospital admissions, where girls can drop off their special "patients" for repairs.

To order tickets to The American Girls Revue, make reservations for the Cafe, or find general information about American Girl Place New York or Chicago, call 1-877-AG-PLACE.

For more than 16 years, Pleasant Company -- creator of the American Girl brand -- has provided beautifully made products for each stage of a girl's development, from her preschool days of fantasy play through her tween years of self-expression and individuality. In addition to its proprietary retail stores, Pleasant Company remains one of the top direct marketers and children's publishers in the nation. The company is nationally known for the following brands: The American Girls Collection, American Girl Today, Bitty Baby, Angelina Ballerina, and Girls of Many Lands. The company also publishes bestselling books from American Girl Library, Amelia, History Mysteries, AG Fiction, and Wild at Heart, as well as the award- winning American Girl magazine. To date, more than 90 million American Girl books and 8 million dolls have been sold.